Music website Last.fm on Wednesday launched an ad-based online service that lets people listen for free to songs of their choosing. "We're giving the listener free access to what is basically the best jukebox in the world," said Last.fm co-founder Martin Stiksel. "The ability to dip into a uniquely broad catalogue from your laptop, home or office computer, and listen to whatever you want for free represents a new way of consuming music."
Last.fm, which was bought in May of last year by US entertainment powerhouse CBS Corp., offers the service in the United States, United Kingdom, and Germany and promised to roll it out globally in coming months. Last.fm claims it is the first music website to offer free, global, on-demand access to an extensive catalogue of songs from the four major record labels _ Universal Music Group, Sony/BMG, Warner and EMI.
"It is clear to us that communities built around great content are increasingly driving traffic and revenue online," said CBS chief executive Leslie Moonves. "We acquired Last.fm because music is one of the best ways to build communities on the Internet."
Last.fm limits to three the number of times any listener can play a particular song, referring them on the fourth try to iTunes, Amazon or another online music seller to buy the work.
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