Score, Inc. , a leader in measuring the digital world, today released results from a recent study showing that -- second only to consulting physicians -- women turn most often to the Internet for health information. Eighty-five percent of women using the Internet have researched women's health issues online while two out of three (63 percent) have used the Internet specifically to learn about birth control options.
The study was designed to help explain how women choose their birth control method, how they view alternative methods and ultimately whether their online activity influences their offline decisions. comScore surveyed 921 women between the ages of 18 and 44, who had been heterosexually-active in the past six months and had used a form of prescription or over-the-counter birth control.
Where Women Turn For Health Information
Women Age 18-44, n=921
Source: comScore, Inc.
Percent of
Health Information Resource Respondents
Medical Professionals (i.e. doctors,
pharmacists and healthcare workers) 82%
Internet and Web sites 60%
Friends, Family and Significant Others 51%
"Traditionally, women have relied on friends, family or a significant other for health-related information, including sexual health and contraception," said Carolina Petrini, comScore senior vice president. "But today, with the influx of newer-generation birth control methods and non-traditional pill regimens, more and more women are turning to the Internet to sort through the clutter and organize their findings. As is true in many other areas of healthcare, the consumer has become much more proactive. She wants to be informed of all of her choices, and she is relying on the Internet for answers."
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