Expert training from leading new media professionals
Learn everything you need to know about online media – including current media trends, podcasting, videocasting, RSS feeds, blogging and online promotion - from some of the leaders in the field. Your trainers are working for highly-respected organizations including The Economist, the BBC and The Guardian.
Can I apply?
Scholarship applications will be accepted from Belarus , Kazakhstan , Kyrgyzstan , Tajikistan , Turkmenistan or Uzbekistan . You should submit your application as soon as possible but no later than May 20, 2008. Successful applicants will be contacted by May 31, 2008.
The course is designed for people working in the media: journalists, editors, and other media professionals. Final year and graduate students interested in the subject are also encouraged to apply.
What will you learn?
Today's media environment and current trends - a look at traditional media and the problems facing publishers and journalists, the importance of choosing the right content management system, new distribution options and the opportunities in new media.
The latest developments in blogging - blogs' impact on the media industry, the social and political impact of blogging, and case studies of success stories from traditional media.
Newspapers as communities - why communities are important to newspapers, how you can put communities' efforts to good use, newspapers as the new social network, and case studies of successful online communities.
Information aggregation and visualization - including RSS, a look at whether traditional media should embrace news aggregation, identifying hidden connections, data visualization and growing importance of 'infoviz', and a look at what tomorrow's Web articles might look like.
A glimpse into the future of media - new business models (where's the money?), new content creation models, ways to engage communities, the impact of Google and Facebook, the future of the integrated newsroom, and issues of credibility and trust.
Practical training sessions - work on your own project
In addition to the classroom sessions, each day will feature a practical afternoon workshop. You'll be asked to come up with a concept for a news site, and we'll give you the skills to realize your concept, using the Drupal content management system.
During the first 45 minutes of each session we'll explain a feature of the content management system, and you'll then have 2 hours for practical exercises and working on your individual project, aided by TOL's trainers.
For more information and to apply online, visit: www.tol.cz/look/TOL
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