Google Wraps Up $3.1B DoubleClick Deal

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Google Inc.'s long-anticipated acquisition of online ad service DoubleClick Inc. is expected to turn the Internet search leader into an even more powerful marketing vehicle that's fueled by better insights about consumers.

google dobleclick

The $3.1 billion deal, completed Tuesday after nearly a year of regulatory wrangling, also may intensify the pressure on Microsoft Corp. and Yahoo Inc. to resolve their stormy courtship so they don't risk further distractions while Google tries to sprint further ahead in the race for Internet advertising.

Google took control of DoubleClick a few hours after Europe's antitrust regulators removed the final stumbling block by approving a deal that was first announced 11 months ago.

New York-based DoubleClick has 1,500 employees with offices in France, England, Germany, Ireland, Spain, Australia and Spain. Mountain View-based Google employs nearly 17,000 workers, up from 1,600 just four years ago.

Google's recently slumping shares soared with the rest of the stock market Tuesday, gaining $26.22, or 6.3 percent, to $439.84. The company's stock price remains down by 36 percent so far this year.

DoubleClick is expected to broaden Google's already extensive reach in the $40 billion Internet advertising market.

Google has been the market's most dominant player so far, generating more than $16 billion in revenue last year. Most of the money flowed in from short, written ads that Google places alongside search results and other Web content.

DoubleClick specializes in placing more dynamic, multimedia ads, a form of marketing that is expected to become more important in the next few years as big companies spend more money promoting their brands online.

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Alex Pumnea said...

heh, am scis şi eu de această noutate ;)

INconstantIN said...

Bravo!:) Da aveai şi poza aia super drăguţă? Guess not!:D

Alex Pumnea said...

Cu poza aia super draguta, mai batut ;)